Every website we build goes through a complete setup process - from registering your domain to making sure Google knows your site exists. Nothing is left half-done. Here's exactly what we take care of.

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## Foundation

Before a single page is designed, we set up the technical infrastructure your website runs on.

* **Domain registration** - if you don't already have a domain, we handle the registration for you

* **Cloudflare setup** - we connect your domain through Cloudflare for faster content delivery, DDoS protection, and improved security from day one

* **Hosting setup** - we configure your hosting environment properly for WordPress, not just a default install

* **WordPress installation** - clean, secure installation with unnecessary default content removed and core settings configured correctly from the start

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## Design & Development

This is where your website takes shape - visually and functionally.

* **Theme setup or custom design** - depending on your project, we either work with a premium theme adapted to your brand or build a fully custom design from scratch

* **Branding application** - your colours, fonts, logo, and visual identity are applied consistently across the entire website

* **Plugin setup** - only the plugins your specific website needs are installed and configured; no bloat

* **Page design and publishing** - all agreed pages are designed, built, and published ready for launch

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## Communication & Forms

Your website needs to be able to communicate reliably - with your visitors and with you.

* **SMTP configuration** - we connect your website to a proper mail sending service so emails from your site (contact forms, notifications, etc.) are delivered reliably and don't end up in spam

* **Contact forms** - all required forms are created, tested, and verified to deliver correctly

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## Launch Readiness

Before we go live, everything is reviewed and hardened.

* **SSL certificate** - your website runs on HTTPS with a free SSL certificate installed and configured for automatic renewal

* **Security hardening** - WordPress and server-level settings are configured to reduce exposure to common vulnerabilities

* **Performance optimisation** - caching, image optimisation, and core performance settings are configured so your website loads fast from launch

* **Pre-launch review** - we go through the entire website before it goes live to catch anything that needs attention

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## Visibility & Analytics

A website that can't be found or measured is a missed opportunity. We make sure yours is set up correctly from day one.

* **Google Analytics** - installed and configured so you can track visitors, traffic sources, and user behaviour

* **Google Search Console** - connected and your sitemap submitted so Google starts indexing your website correctly

* **Technical SEO setup** - meta titles, descriptions, and basic on-site SEO structure configured across all pages

* **LLM.txt file** - we create and publish an LLM.txt file so AI tools and language models can correctly understand and reference your website and business

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## A Note on Performance

Every website we build is fast and production-ready from day one. For high-traffic websites, WooCommerce stores, or projects with specific performance requirements, we go significantly deeper - advanced caching layers, database optimisation, server-level tuning, and more. If your project falls into this category, ask us and we'll discuss what's right for your specific needs.

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## Ready to Start?

→ [Start Your Project](https://ath.dev/start-your-project/)