Running ads or investing in SEO without proper tracking in place means making decisions based on incomplete or incorrect data. You might think a campaign is working when it isn't - or miss what's actually driving results. A properly configured tracking setup gives you full visibility into how visitors find you, what they do on your website, and what actions lead to real business outcomes. We set up your entire tracking infrastructure correctly, in full compliance with GDPR and Google Consent Mode v2 requirements. --- ## What We Set Up ### Google Tag Manager The foundation of a clean tracking setup. Instead of adding individual scripts directly to your website, everything runs through Google Tag Manager - a single container that manages all your tracking tags in one place. This keeps your website clean, makes future changes easier, and ensures tags fire correctly without conflicting with each other. ### Google Analytics 4 (GA4) Full GA4 implementation with proper event tracking - not just pageviews, but meaningful interactions such as form submissions, button clicks, scroll depth, and custom conversion events relevant to your business. We configure it correctly from the start so your data is accurate and actionable. ### Google Consent Mode v2 Required for GDPR compliance and essential for maintaining data quality with Google's ad and analytics products. We implement Consent Mode v2 so that tracking adapts correctly based on each visitor's cookie consent choice - protecting you legally while preserving as much measurement data as possible. ### Meta (Facebook) Pixel Full Meta Pixel implementation with standard and custom events configured for your specific conversion goals - whether that's a form submission, a purchase, a phone call click, or any other action that matters to your business. ### TikTok Pixel TikTok event tracking setup with conversion events mapped to your website actions - essential for anyone running or planning to run TikTok ad campaigns. ### LinkedIn Insight Tag LinkedIn tracking setup for businesses targeting professional audiences - tracks conversions and enables LinkedIn retargeting campaigns. ### Hotjar Heatmaps, session recordings, and user behaviour analytics. Hotjar shows you exactly how real visitors interact with your pages - where they click, how far they scroll, and where they drop off. Invaluable for understanding what's working and what isn't on your website. ### Custom Conversions Beyond standard events, we configure custom conversions specific to your business - tracking the exact actions that matter most, whether that's a specific form, a download, a phone number click, a WhatsApp button, or a checkout completion on WooCommerce. ### GDPR Compliance All tracking is implemented in full compliance with GDPR requirements. We ensure your cookie consent mechanism is correctly connected to your tracking setup so that tags only fire based on the visitor's actual consent - protecting your business from regulatory risk. --- ## Why Proper Setup Matters A pixel installed incorrectly fires on the wrong pages, misses conversions, or tracks the same event multiple times — corrupting your data and wasting your ad budget. GDPR non-compliance can result in fines. Google Consent Mode v2 implemented incorrectly means losing data and degrading your ad performance. We do this properly - not just installed, but configured, tested, and verified. --- ## Who This Is For * Businesses running or planning to run paid ads on Meta, Google, TikTok, or LinkedIn * Anyone who wants to understand what visitors are actually doing on their website * WooCommerce stores that need accurate purchase and revenue tracking * Websites that have tracking installed but have never verified it works correctly * Any business that needs to be GDPR compliant with their analytics and advertising setup --- ## Ready to Set Up Proper Tracking? → [Start Your Project](https://ath.dev/start-your-project/)