Email newsletters remain one of the highest-return marketing channels available - direct communication with your audience, no algorithm, no paid reach. We set up everything you need to start building and sending to your list, with a strong recommendation on how to do it the right way from day one.
Two Approaches - And Which One We Recommend
Option A: Third-Party Newsletter Platforms (Mailchimp, Brevo, etc.)
The most well-known approach. You sign up for a subscription-based service, manage your list there, and send from their platform.
The downside: these services charge based on the number of subscribers and emails sent. As your list grows, so does your monthly bill - significantly. Your data lives on someone else's platform, you're subject to their pricing changes, and you're locked into their feature set and limitations.
This option works and we can set it up, but it's not what we recommend for most clients.
Option B: Your Own Newsletter System - Hosted in WordPress (Recommended)
We set up a professional newsletter system hosted directly inside your WordPress website. Subscribers, lists, campaigns, automations, and flows are all managed from your WordPress dashboard - no third-party subscription, no per-subscriber fees, no external platform to depend on.
Your data stays yours. Your costs stay flat. And as your list grows from 100 to 100,000 subscribers, your setup doesn't change and your costs don't spike.
The Sending Infrastructure: Amazon SES
A newsletter system is only as good as its ability to actually deliver emails to inboxes. For the sending layer, we connect your setup to Amazon SES (Simple Email Service) - an enterprise-grade email delivery infrastructure used by some of the largest companies in the world.
Why Amazon SES:
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Exceptional deliverability - emails reach inboxes, not spam folders
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Automated bounce and complaint handling — bounced emails and spam complaints are processed automatically, keeping your sender reputation clean
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Transparent data - full visibility into delivery, open, and bounce statistics
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Minimal cost - sending costs are extremely low per email, making it far more economical than subscription-based platforms as your list scales
Note: Amazon SES pricing is subject to change - please verify current rates directly with Amazon.
What We Set Up
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Full newsletter system installation and configuration inside your WordPress
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Subscriber forms and opt-in flows integrated into your website
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List management and segmentation setup
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Amazon SES account configuration and domain verification (DKIM, SPF, DMARC) for maximum deliverability
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Bounce and complaint handling configuration
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Welcome email and basic automation flows
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Testing and verification before go-live
Who This Is For
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Businesses that want to build and own their email list
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Anyone currently paying growing monthly fees to a newsletter platform and looking for a better alternative
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Clients launching a new website who want email marketing built in from the start
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WooCommerce stores looking to set up abandoned cart emails, post-purchase flows, and customer retention campaigns