George Athanasopoulos

George Athanasopoulos

Last updated on Jun 26, 2026

Selling online is not just about having a product page and a checkout button. A successful ecommerce store is built around how your customers browse, decide, and buy - and how your business manages orders, stock, shipping, and growth behind the scenes. We build WooCommerce stores that work properly on both sides of the screen.

Every project is managed directly by George Athanasopoulos, Managing Director of ATH Development - the first certified WooCommerce Agency Partner in Greece, verified and listed on the official WooCommerce Partner Directory.


Why WooCommerce

WooCommerce powers over 30% of ecommerce websites globally and runs on WordPress - the platform that powers 43% of the entire internet. It gives your business full ownership of your store, full control over design and functionality, and no platform restrictions or forced transaction fees.

Unlike hosted platforms such as Shopify, your store is yours. You're not renting it.


What We Build

Custom WooCommerce Store

Every store is built from scratch - custom designed, custom configured, and tailored to your products, your customers, and your business workflows. No templates, no shortcuts.

Conversion-Focused Structure

Your store is architected to support trust, clarity, and purchase intent. Product pages, category structures, filters, navigation, and checkout flows are all designed to reduce friction and move visitors toward buying.

Product & Catalog Architecture

We organize your product catalog so it makes sense to both your customers and search engines - clear categories, logical filters, scalable structure that grows with your inventory.

Mobile-First Development

Over 70% of ecommerce traffic comes from mobile. Every store we build is developed mobile-first, ensuring smooth browsing and checkout on all devices.

Payment Gateway Integration

We integrate and configure all major payment gateways - Stripe, Viva Wallet, PayPal, and others - ensuring reliable, smooth checkout flows for your customers.

Shipping & Courier Integration

We configure shipping methods, zones, rates, and courier integrations based on your actual logistics setup - not generic defaults.

Inventory & Order Management

Your store is set up to support efficient day-to-day operations - stock tracking, order management, invoicing flows, and everything your team needs to process orders without unnecessary complexity.

SEO Foundations

Every store includes proper technical SEO setup from day one - optimized URL structure, metadata, schema markup, sitemap, Search Console integration, and fast loading speeds. Your store is ready to rank from the moment it launches.

Performance Optimization

Most stores we build achieve 80-95+ on Google PageSpeed. Speed is not an afterthought - it's built into the development process from the start, because a slow store loses customers before they even see your products.

Tracking & Marketing Readiness

Your store is set up to support Google Analytics, Google Ads, Meta Ads, and conversion tracking correctly from day one - so your marketing campaigns have accurate data to work with.


Timelines & Scale

  • Standard ecommerce build: 4-6 weeks

  • Advanced builds with custom features or large catalogs: 6-8 weeks

  • Store redesign: 3-5 weeks depending on scope

We typically set up 10-30 products as part of the initial build. For larger catalogs, we handle bulk imports or guide your team through a structured upload process.


Certifications

  • Official WooCommerce Agency Partner - first certified agency in Greece

  • Google Partner

  • Google Ads Search Certified

  • Google Shopping Ads Certified

  • Skroutz Expert


Who This Is For

  • Businesses launching their first online store and wanting it done properly from day one

  • Existing stores built on poor foundations that need a proper rebuild

  • Businesses migrating from Shopify, Skroutz, or other platforms to a self-owned WooCommerce setup

  • Companies that need a store that supports not just sales but full business operations


Ready to Build Your Store?

Start Your ProjectView Ecommerce Portfolio